Saturday, April 30, 2016

Promoting creative talent & entrepreneurial projects


Take the Tom Peters challenge. Consider how you would answer his provocative questions about branding applicable to both companies and individuals:
Who are you? 
Why are you here? 
How are you unique? 
How can you make a dramatic difference? 
Who cares? Do you? ....
Peters [above] points out that you don't always need power to implement your ideas. 
His advice to the junior person or putatively powerless: "Don't screw around. Start now. Find an excuse. Any excuse. Do something. Do anything. Get going. Posthaste."

More Peters principles: 
Design rules products and services, too: "Design is the No. 1 determinant of whether a product-service-experience stands out - or does not."
Experience is everything. You don't merely buy a product or service from a company, you have an ongoing experience with it. 
Get passionate. If you can't get excited about what you're doing, don't expect anyone else to care, either. 
Brands are not just for companies, but also for individuals. Think of, and market yourself, as a brand of one. .....
One way that companies, whether they are giants or one-person operations, can distinguish themselves, he says, is by becoming a professional service firm, or PSF. In this model, you break out of cost center/overhead hell by focusing on providing service solutions other companies will pay for.
[from article Peters principles can help you create your brand - 
by Bruce Rosenstein, USA TODAY, Nov 18 2003]

Re-imagine! : Business Excellence in a Disruptive Age - 
by Tom Peters

..
..
I'm a small vineyard. And I'm not willing to sacrifice the way I make wine to get into Safeway. ....Tori Amos

As a creative person myself, I understand what it's like to live a creative life. I write these books for us so that we can learn from each other and share ideas about how to get ahead and finally find the freedom to do what we really love -- create.Lee Silber
quotes from Self-Promotion For The Creative Person
by Lee Silber


I love it. I love it! [self-promotion]. I do embrace it. When I was a kid, I wanted every day to be show-and-tell day. 
I was also the "wake-up fairy in kindergarten.That's what I am doing today. I feel like I still have my magic wand and that I'm showing and telling. ... It thrills me to meet people and go out and speak.
Sark - author of many books, inc.: Sark's Journal and Play!Book

Today, as you are reading these pages, there are hundreds, perhaps thousands, of truly brilliant ideas being generated in the minds of timid people. 
They will never see the light of day because the artists are unable to sell them -- they are too nervous, too intimidated, or simply lack the skills to communicate their ideas with clarity and enthusiasm. 
Chuck Green, graphic artist and author

"There's a huge myth among writers that someone will save them from having to [pitch]...  But once they take responsibility and see that it's a critical part of their job, they can have fun with it... 
You're turning someone else on to what turns you on. You have a passion for something and you're there to find out if anyone wants to play with you. 
The most important question to ask yourself is where in your own experience does this story come from? ... 
Why do you love this project? Why you care is why they will care."
  Heidi Wall    [Flash Forward Institute]  // from Writers Guild / WGA article: Pitching Coaches

"Talent is the last thing you need. The idea is everything, and it can be developed into a
salable book or script. When I hear people say, I wrote a better book than this or that one
that got published, I know they either got discouraged and gave up, they didn't make the
right contacts, or they were too obnoxious to work with.

That's why there are so many books out there that aren't very well written or that aren't
effective. The author may not have had talent, but he was persistent, had access, and
he was a fun person to work with."

   Kenneth Atchity (Atchity Entertainment/Editorial International  http://www.lainet.com/~aeikja/
 

~ ~ ~
 


"Some people think of the Web as a cavernous online library.
Others consider it an electronic global village. But the Web is
also the world's biggest stage.

If you're an expert in a field that people care about, if you're connected
to people whom others want to meet, or if you have a sense of style
that lots of people enjoy, you can reach a potential audience of millions --
and have impact around the world. You can become a star."
  from article "The Web Can Make You a Star!" by Gina Imperato [fastcompany.com]
~ ~ ~
[What can freelancers do to create a brand identity online?]
"First of all, I don't believe anyone should call himself or herself a freelancer.
The word freelancer conjures up images of someone who is unemployed and
unreliable. I advocate that everybody should use a business name, whether you
are a freelancer or not. Pick a business name that incorporates your name and
what you do, such as Bill Smith Graphic Design.

"When picking a domain name for a Web site, it should be short and include
a benefit, like GetYourArtworkHere.com. I'm told that when your most
defining keyword is part of your domain name, you do far better with search engine
placement. So brand yourself with a keyword of what you do or a benefit."

   from Q&A with Raleigh Pinskey in ONN newsletter
Raleigh Pinskey.  101 Ways Promote to Yourself   related site
 

 ~ ~  ~ ~
"I've seen the bad side of what [record companies] can do. I want to decide who I am
before I jump into the public eye and ask someone else to put a personality on me...
I'm not looking for anonymity or looking to use my parents as my way in.
I'm totally happy with exactly where I'm at."
Sally Taylor (singer-songwriter; daughter of James Taylor and Carly Simon)
  [bostonherald.com June 10, 1999]

~ ~  ~ ~
"The message behind the book [Zine Scene: The Do It Yourself Guide to Zines]
is that creating a work of your own expression is extremely empowering.
I think that's what's so beautiful about this movement--these kids are doing
whatever they want to do; however it looks, whatever it says, they're doing it.
And not only that, but they're getting it out into the world."

writer Francesca Lia Block
 

~ ~  ~ ~

"Be bold. I kiddingly say that I give chutzpah lessons. So much of this is about having
the wherewithal and the confidence to believe that you can do it. Women tend to spend
way too much time preparing instead of just winging it. And the fact is, we can succeed
by just winging it. There are times when taking a leap is better for you than taking
another course."
Denise Brosseau
  cofounder: Forum for Women Entrepreneurs, about her "most basic message
  to first-time entrepreneurs" [fastcompany.com Dec.00]
 

~ ~  ~ ~
 

"Successful people know how to create support for their efforts.
Unsuccessful people keep themselves isolated. Failing to build
a support system for your career is a serious form of self-sabotage,
especially in the entertainment industry..."
Linda Buzzell [from How to Make It in Hollywood]
 

~ ~  ~ ~
 
 "We have it backwards.. we try to figure out what the market will bear and then try and
write for that. The reality, which is very well disguised, is that we determine the market
by what we write... when someone does that writing, we suddenly discover 'Oh!" there's
a market for it.' .. we are the origin of the market as writers... my book The Artist's Way
has sold probably a million and a half books by now.
When I sent it to my agent [they] said, 'Julia, there's no market for this.' So I self-published
the book, and of course discovered there was quite a market for it."      Julia Cameron
 *articles:
 
Artist Blogs: Why Every Artist Needs a Blog - by Kristin Royce
As an artist, the key to selling more artwork is maximizing its exposure. The internet is an increasingly popular tool for promoting original art, and if done properly, can be quite profitable. One of the most effective (and free!) online marketing tools for artists is the blog. Artist blogs provide an easy way to display your art, discuss your creative process, post exhibition announcements and more. Best of all, blogs require no working knowledge of HTML and the search engines love their dynamic content.
Being Unique is a Good Thing... Isn't It? - by C.J. Hayden
New entrepreneurs frequently hear the advice to "be unique" in their marketing. The basic idea is a valuable one - to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the competition can make your marketing more effective. But how different should you be?
How Do You Market Yourself When You're Not an Extrovert? - by C.J. Hayden
It seems that the vast majority of marketing advice is aimed at extroverts. "Go to networking mixers and meet new people," the authorities say. "Make cold calls." "Speak in front of groups." If you are an introvert, these experts might as well be telling you to fly to the moon. What if you don't enjoy large gatherings, hate to call strangers on the phone, dislike being the center of attention, and loathe small talk? Can you still do well at marketing?
Inspiring my career as a self-supporting artist - by Suzanne Falter-Barns"My dad, John Falter.. taught me how one can have a highly successful, profitable, and glorious career as a self-supporting artist..."
Those "Crazy" Business Ideas Often Turn Out to Be the Best - by Valerie Young
As the great actor Katherine Hepburn once said, "Life is to be lived. If you have to support yourself, you had bloody well better find some way that is going to be interesting." Some of the most interesting means of support begin as a crazy idea. The key is to keep coming up with them, then when you find one you love, recognize that the only sane response is to go for it.
To Attract Attention, You have to Show Off - C.J. Hayden, MCC
Recently, a client of mine complained, "I'm really good at what I do. I shouldn't have to market myself." In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many professionals, he is reluctant to talk about his accomplishments. "It feels like bragging," he says. "Doesn't it make me seem unprofessional?" 
If thoughts like these often cross your mind, ask yourself this -- who are the biggest names in your profession? In your line of work, who might be considered unquestioned experts, those with maximum credibility? Now, how did you get to know about those people's work?
Did you read an article or book they had written, hear them interviewed, learn about them on the web? Or perhaps you were told about them by others who had heard them speak or read their words.

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